But right now, tell me if one of these sounds familiar:

YOU’RE AN EMERGING WRITER WITH LITTLE-TO-NO EXPERIENCE AND…

You’ve heard about copywriting and think this might be the perfect career path for you. But aside from binge-watching YouTube videos and wondering which “guru” you should listen to — you have no idea where to start.

You’ve dabbled in research. You’ve checked out possible copywriting programs. You’ve downloaded books about persuasion to your Kindle account. You’ve joined Facebook groups where welcoming freelancers handed you one hunk-of-a-PDF called “Breakthrough Advertising” which sparked your next panic attack… “how can I possibly read this whole freakin’ thing when I only have my lunch break to devote to this?” So you closed the tab, and freaked out about all the types of copywriting out there, thinking you have to learn them all (you don’t).

You don’t have a portfolio, and the thought of trying to get your first client (like, HOW?) without one makes your stomach turn upside down. Not in a cute way, either.