“But is writing for online course creators REALLY that lucrative?”

Yep.

I said it. I meant it. It’s why I want you to write for them.

Here’s the deal with online course creators (aka your soon-to-be-clients): the copy you write for them is called conversion copy (which I’m totally down to teach you)...

Conversion copywriting is persuasive writing that moves your reader to “yes” via persuasion techniques, copywriting formats, and voice of customer data research. Depending on the thing you’re writing, “yes” is equivalent to getting someone to click something, sign up for a free webinar, or purchase a product online.

Conversion copywriters write stuff like sales emails, sales pages and landing pages (no worries if you aren’t familiar with these terms yet. You’ll get there).

A content writer, on the other hand, ... they write stuff like blog posts, social media captions, YouTube descriptions. Stuff that doesn’t directly make money, but instead — contributes to their client’s long-term nurture strategy.

Anywho.

When you become a conversion copywriter, you’re mainly writing to sell stuff (it’s actually super fun. And not sleazy like you might think).

And here’s the kicker…