“When it comes to learning how to navigate this exciting growing online business world as a copywriter, Katelyn is exactly the kind of mentor you want in your corner. She has that rare blend of supportive leadership and "walking the walk" expertise that's so crucial to ACTUALLY learning.”
- Rin Wilhelmi, Of Mountains Made Copy Co.
WRITING FOR A LIVING and MAKING MONEY aren’t exclusive
In fact, when you’re writing for online course creators, they kinda go hand-in-hand.
Apologies to your Great-Aunt Linda and all, but if you’ve got a feeling this “copywriting thing” could be more than a struggling-writer’s-life…
You’d be right.
Copywriting for online course creators – is one helluva lucrative career.
(more on that in a min)
But right now, tell me if one of these sounds familiar:
YOU’RE AN EMERGING WRITER WITH LITTLE-TO-NO EXPERIENCE AND…
You’ve heard about copywriting and think this might be the perfect career path for you. But aside from binge-watching YouTube videos and wondering which “guru” you should listen to — you have no idea where to start.
You’ve dabbled in research. You’ve checked out possible copywriting programs. You’ve downloaded books about persuasion to your Kindle account. You’ve joined Facebook groups where welcoming freelancers handed you one hunk-of-a-PDF called “Breakthrough Advertising” which sparked your next panic attack… “how can I possibly read this whole freakin’ thing when I only have my lunch break to devote to this?” So you closed the tab, and freaked out about all the types of copywriting out there, thinking you have to learn them all (you don’t).
You don’t have a portfolio, and the thought of trying to get your first client (like, HOW?) without one makes your stomach turn upside down. Not in a cute way, either.
You KNOW you’ve got writing chops —
might as well get paid for it, right?
I mean, it’d be a heckuva lot better than your current snooze-fest job that rakes in a measly $16.50 per hour (seriously, your talents are worth SO much more than that).
You need someone in your corner, teaching you exactly what you need to feel confident getting your first client. Someone who gives you copywriting frameworks you use to knock their deliverables outta the dog park. Someone who helps you create a career that puts you 100% in the driver’s seat — using writing skills you’ve got down to a science.
OR MAYBE YOU’RE AN EXISTING WRITER…
Sure, you’re “officially” writing, but you’re working for peanuts on Upwork. Which means you’re filled to the brim with low-paying clients. But your savings have nothing to show for it. (So much for adding even 1 semi-luxe item to your groceries this week).
You’re booked out with paying clients, but it’s mostly all content creation like social media posts you guess your way through and only invoice $100 for even though they take forever. If you’ve got the coveted monthly-recurring-income retainer on lock, it’s starting to feel “not worth it!” because...
Your clients treat project requests like free-for-alls. (“Oh, you want 3 new blog posts by tomorrow?” Gah!) You’re SO DEEP in their disorganized business it’s stressing you out. Being their copywriter on call is NOT what you intended. Neither are copy projects that drag on for 3 months because turning around edit requests is like pulling teeth…
Was that chime another Slack message, asking you to do “... just one more little thing?” You wonder if it’d be unprofessional if you told them to “shove it.”
And even if you’ve been dipping your toe into writing for online course creators, charging those big rates without someone to give you feedback on your work before deadlines feels like you might as well just submit yourself as a case study for the “Scam Goddess” podcast.
Maybe you’ve thought about joining a business mastermind but what if you’re the only copywriter there? And it’s basically all coaches. So while you’d get helpful advice about marketing, you’d still be on your own to get the information you actually need. Like any of this….
You’re burnt out and barely scraping by on the budget you purposely overspend because #impossible
BUT you’re down to try a lot. Anyone scrolling your Insta sees you delivering value – you know your stuff at least semi-confidently!
What’s more, you’re constantly learning how to develop this freelance biz into a thriving career. Learning to master your Zoom call experience so you look profesh for high-paying clients? You’re into it. Getting busy creating visibility online? Count. you. in.
Lookatchu, fishie. Ready to do the scary stuff (that I promise is not actually that scary).
You’re pretty dang ambitious already.
But if you wanna live that “work less, earn more” life this year…
You’ll want an expert mentor to help you restructure your packages, ditch the $500 retainer for $2500 projects (in a more profitable niche), and give you the peace of mind that comes with being copy-coached 1:1.
If you’re ready to be one of a select few (I only take 5 students at a time)...
“But is writing for online course creators REALLY that lucrative?”
Yep.
I said it. I meant it. It’s why I want you to write for them.
Here’s the deal with online course creators (aka your soon-to-be-clients): the copy you write for them is called conversion copy (which I’m totally down to teach you)...
Conversion copywriting is persuasive writing that moves your reader to “yes” via persuasion techniques, copywriting formats, and voice of customer data research. Depending on the thing you’re writing, “yes” is equivalent to getting someone to click something, sign up for a free webinar, or purchase a product online.
Conversion copywriters write stuff like sales emails, sales pages and landing pages (no worries if you aren’t familiar with these terms yet. You’ll get there).
A content writer, on the other hand, ... they write stuff like blog posts, social media captions, YouTube descriptions. Stuff that doesn’t directly make money, but instead — contributes to their client’s long-term nurture strategy.
Anywho.
When you become a conversion copywriter, you’re mainly writing to sell stuff (it’s actually super fun. And not sleazy like you might think).
And here’s the kicker…
You see…
During an open-close launch, an online course creator might make anywhere from $15k to $100k (and beyond) during ONE WEEK.
And they cannot do that without the sales emails and sales page you write for them. Which is why they’re willing to pay you this for starters ⬇️
10 promo emails: $2,500
1 sales page: $2,500
Plus more for the other launch pieces. But you get the gist.
Idk about you but it sure beats the panel recaps I used to spend 10 hours writing and only got paid $250 for.
Online course creators are willing to pay good dough
for a copywriter like you…
One with the magic je ne nais quoi of creativity, the *chef’s kiss* writing chops, AND the marketing savvy their launch requires.
It’s hard to teach the first two, but if you’re reading this? You’re already there. The rest you can learn. And I’d love to be the one who teaches you. Because I happen to give a crap about making sure writers can save for retirement, support themselves, buy a house — and all the other fun stuff that really matters.
So why aren’t more writers focusing exclusively on writing conversion copy for course creators?
Oh, the DRAMA of these stories we tell…
STORY 1: The copywriting world is oversaturated.
Gotta be honest with you: this just isn’t true - when you’re writing for the online world, that is. See, the digital world is your oyster. You’re no longer confined to the businesses who line the actual Main Street – your net of potential clients extends to EVERYONE on the internet (seriously, there are DROVES of people to work with in Canada, the US, Australia, and the UK, to name a few).
You want some hard number data? Here’s a fun stat: For 2020 alone, the growth of online education reached over $200 billion. By 2026, it could rise to $376 billion. Online course creators are already finding it hard to hire copywriters – speaking from personal experience, I’ve been solidly booked out for the past two years, and I don’t have enough conversion copywriters to refer to my would-be clients. Point blank, there’s clients a-plenty for us all. Rejoice.
STORY 2: You have to learn EVERYTHING in the launch copy world before you begin.
The world of online marketing is always shifting, which means you’ll always be learning something new. But to get *officially* get started, you really only need to learn 3 key email sequences and maybe a sales page if you find you enjoy writing them. You can offer these same deliverables using the same persuasion techniques for every new client (I’ll teach you). They all need them!
STORY 3: As a launch copywriter, you’re responsible for the revenue of your client.
As much as our clients need us, our copy is really just one piece of the big puzzle of their business. We copywriters have this big, inflated fear that our copy is 100% the key to whether our client’s launch is a success or not, but it’s not. Copywriting is 1 piece of the Success Ecosphere. And the Success Ecosphere includes a dozen other factors a copywriter has no control of. Course creators know that. And if they don’t, I can teach you how to explain it to ‘em. And how to help set them up for even better success.
The good news?
No one can change your life but you…
The better news?
Creating a life where your writing chops equal big bucks… is one “apply here” click away.
“The day before I handed in my resignation at school (I was a teacher), I took a risk by booking a call with Katelyn. She listened to my panic, she reassured me and gave me actionable, clear steps to follow to propel my business. She didn't try to pitch or push me. I was shocked at how kind she was.
Every time something happens that I find tricky to handle, she's the first person I go to. And every single time, she gives me golden advice. She reassures me, tells me that my confidence needs to grow and confirms my value & worth. Genuinely, I don't think I'd be the copywriter I am today without this fantastic woman.”
- Ami of Amiwrites.com
3 months of private coaching for copywriters who want to work less, raise their rates + whip their biz into shape — whether you've spent years writing for clients or are brand spankin' new…
your 3 month experience includes all of this:
✨ 12 60-minute 1:1 private coaching sessions with me, Katelyn
✨ Business, mindset, and copywriting support
✨ 3 months access to Copy Cahoots, a private online copywriter community of Katelyn students — use it to become another freelancer’s go-to referral when they’re all booked out
✨ Copy Jams that are posted 3x per week inside Copy Cahoots
✨ Free access to workshops with Katelyn other folks will pay for
✨ Access to my entire library of swipes, client scripts, and SOP’s
✨ Access to my application-only student’s-only Referral List
✨ BONUS: Lifetime access to the Copywriter Igniter
Will we be celebrating you next?
Here’s what that looks like:
1:1 Mentorship:
During our weekly 60 minute sessions, we’ll figure out how to get your freelance career from point A to wherever you want to go next:
- Ongoing copy reviews where you’ll bring your client work, portfolio work or any type of work to me for review. It’s like collaborating on your every assignment with me.
- Learn how to table your emotion and approach “scary” decisions with confidence (even if you feel like screaming into a pillow before or after)
- Develop a strong client pitch, so you’re never panicking about how to send a proposal or what to say on a discovery call, but signing dreamy clients with confidence
- Discover new ways to approach your business in a way that makes you more money and gives you back your sanity (think profitable packages with boundaries built-in)
- Create a crystal-clear action plan for your business that encompasses marketing, visibility, and scaling… while avoiding all of my previous pitfalls.
Education:
You don’t have to know it all, but you do need some legit training before you start charging those high prices.
The good news? Thanks to your mentorship, you’ll have free access to…
- The Copywriter Igniter, 12 modules of video training to turn you into a full-time $2500-per-project copywriter
- Future lifetime-of-the-program updates to the Copywriter Igniter: I’ll be adding new stuff as the freelance landscape changes. You’ll always be able to come back to course content as your own writing career advances
- Whatever workshops I run during your time together
- Copy Jams with Katelyn: these take place inside “Copy Cahoots” and are an extra opportunity to get your copy reviewed by me (or watch me review other people’s work. You won’t believe how much your own writing will transform as a result).
Resources:
Any craftsperson is only as good as their tools, which is why I make sure you’ve got all of these in your writing toolkit…
- A free pass to Copy Cahoots, a members-only Facebook community of my copy students. Make high-quality freelancer friends and become someone’s go-to referral when they’re all booked up.
- Permission to forage my Google Drive (email swipes, landing page swipes, client scripts, and standard operating procedures from my biz)
- Apply to join my Students-Only Referrals List: every so often, I turn down writing gigs so I can refer them to past and current students instead. With this application, you’ll be on my short list
- First dibs on gigs! I sometimes hire co-copywriters to collaborate inside “Katelyn Collins Global LCC.” Be it copy needs for my clientele of million-dollar business owners or deliverables for my offers (i.e. workshop landing pages, sales emails, social posts) — as my student, you’ll get first preference as these gigs become available.
"Katelyn's integrity & authenticity is unheard of. She goes over & beyond to teach, give, share & inspire. SHE ROCKS!"
- Tinaca Johnson
But hark! A word from 2022…
*ONE-TIME SPECIAL BONUS*
(value $1497)
It’s listed like it’s no big thing up there under education, but this round of 1:1 Mentorship is the ONLY time I’ll be offering the Copywriter Igniter (and lifetime access) as part of the deal.
This means that when you apply and are accepted, you’ve got our 1:1 calls AND 12 modules of video training to refer to once our calls finish.
Got a question about sales pages? You can either ask me during our call, OR you can pull up Module 4 ASAP to make sure you’re bustin’ objections left and right.
Wondering exactly which sequence to use as an enticing upsell for a live-launch client? Ditch that email draft, scoot yourself over to Module 6.
If you want to learn how to write Facebook ads, send a proposal that covers your butt, or do any of the business stuff related to being a $2500-per-project copywriter, you can find it in the Copywriter Igniter.
oh, you want specifics on the workshops, too?
Here’s a sampling of what I’ve got planned for this year:
Cold Pitching 101
5 Critical Steps to Take When You First Become A Freelancer
Don’t Be Creative!: How to use Voice of Customer Data so “brilliant ideas” write themselves
Streamlining for copywriters: how to properly manage your clients so projects don’t drag on, overlap or make you downright miserable
The Unmissable Copywriter: leverage social media to position yourself as an authority so you can book out faster
This is more than just a mentorship where we whip your copy career into shape.
It’s an investment into your future: one where paying your bills, saving for retirement, buying a house or whatever money goals you have are the norm.
“I raised my rates and charged one of my dream clients $2,500 for a webinar invite and show-up sequence — and got a yes this morning. Yep, so embarrassed to say what I was charging beforehand!”
- Tori
Wanna say yes to THAT future, courtesy of your writing skills?
Remember, I’m only taking on 5 students – so if you’re feeling the call to apply, make sure you’re one of them!
Here’s a bunch of nice things students have said after taking my workshops, grabbing a mentorship session with me, or connecting inside my Facebook Group…
“Katelyn was so much fun to learn from and super generous with the knowledge and tools she shared. She took her time answering all of our questions, even as it crept towards the wee hours of the night. You can sense that she genuinely wants to see you succeed. The entire experience was just tremendously valuable. I got so much more than I expected for the money.”
- Tracy Spring, a workshop student
“The vibe and the workshop was 🔥. She’s patient, fun, and answered every Q with practical answers. Overall, the workshop was pure gold!”
- Kirthika, a workshop student
“She is so talented and professional and brings not just great writing to the table, but also strategy and knowledge to optimize conversion on your sales pages and email sequences.”
- Manu of Your Social Team
you probs feel this already but…
Not everyone is cut out for corporate.
But if you’re a creative type, a set-your-own-hours sort, the epitome of an entrepreneurial-at-heart, you deserve to make decent money. Who cares if you’d rather wear pajamas than pantsuits!
If writing to your heart’s content is how you wanna do that, I got you.
Hi, I’m Katelyn
Like so many writers, I learned early on that my strength lay in words.
But it still took me a literal DECADE of living the “broke millennial” life in NYC before I landed on this career. When I got my first “big girl” job, I made $23k a year, my bank account was constantly in the red (and my eyes were mega-red from stress-crying). I scored low-income housing. And I lived off of mixed nuts instead of buying groceries…
I finally landed a job as a copywriter for a startup. “Woohoo!” right? Nope. After 2.5 years of working ‘til 10pm and crying from the mean words my boss barked — I realized how much the online world appreciated GOOD COPYWRITERS. And how much other industries didn’t.
So I quit my job. And secured $15,750 worth of contracts in the first 9 days.
Today, my business rakes in 6-figures while I support 7-figure course creators and teach freelance writers how to create a profitable business that lights ‘em the EFF up. All the while making sure that Daisy, my terrier mix, gets the love, attention, and hour-long walks she deserves… 3 times a day.
“I raised my prices and booked a client for a higher rate! I stuck to my guns even though she quoted me the “standard’ going rate. But all in all, she’s what I consider a “dream” client, and I’m psyched I get to work with her. And instead of me trying to come up with package offers on the fly for my proposal, I quickly referred to the pricing package you helped lay out for me. I’m so grateful we went over them during our call! Thank you for all your help Katelyn!”
- a happy client
want the laundry list of what ya get?
HERE IT IS, ROCKSTAR:
✨ 12 60-minute 1:1 private coaching sessions with me, Katelyn
✨ Business, mindset, and copywriting support
✨ 3 months access to Copy Cahoots, a private online copywriter community of Katelyn students — use it to become another freelancer’s go-to referral when they’re all booked out
✨ Copy Jams that happen 3x per week inside Copy Cahoots
✨ Free access to workshops with Katelyn other folks will pay for
✨ Access to my entire library of swipes, client scripts, and SOP’s
✨ Access to my application-only student’s-only Referral List
✨ BONUS: Lifetime access to the Copywriter Igniter
This ain’t my first go-round. Here’s what past clients have to say…
Lauren (my first student ever!) went from working 3-4 different soul-sucking survival jobs to being a full-time copywriter and bringing in over $19K of profit in 7 months! 💵💫💖
“I live a freedom I didn’t know was possible. I don’t have to answer to anybody else. I have a voice and I get to share it with others.”
- Lauren H, Lauren Hendon Writes
Tori got the peace-of-mind she needed when it came to all things copywriting! 😌✔✨
"Working with Katelyn is such a breeze because she thinks of every step needed and is hands-on, which is something I greatly value. I'm most grateful for her ability to be inclusive, authentic, and understanding when it comes to all things copywriting. I love knowing that someone's in my corner who wants me to have a successful business, launch, and connection with my audience."
- Tori Autumn
Rin FINALLY felt confident enough to go “all in” for copywriting… and ended up being “all booked” out! 😳🔥🎉
“When it comes to learning how to navigate this exciting growing online business world as a copywriter, Katelyn is exactly the kind of mentor you want in your corner. She has that rare blend of supportive leadership and "walking the walk" expertise that's so crucial to ACTUALLY learning.
I'd been dipping my toe into freelance copywriting for years, but didn't know how to take control of my skill set so I could go all in. As a result, in order to make ends meet I was also stuck working various shift jobs that drained my energy, and zapped my creativity for writing.
Since working with Katelyn and going through The Copywriter Igniter, not only am I writing full-time, but I'm now having to tell inquiries that "actually... I'm booked out.”
- Rin W, Of Mountains Made
Nicole learned how to tap into her creativity ✨✨✨
“Katelyn’s entertaining and practical approach to writing email copy made launching my email campaign super doable and fun! I didn’t have to figure things out for myself and could focus on my creativity instead. I learned a lot of new formulas and strategies that I can apply for other emails as well.”
- Nicole Marie Finch
OH HEEYYYY!
You scrolled down THIS FAR to keep reading about the mentorship?! Ooh yeah there’s *officially* a wordsmith in the house!
Might be going out on a limb here, but I’m guessing you’re also going back and forth about whether or not you wanna apply.
YOU ARE ALLOWED TO FREAK OUT ABOUT THE BIG DECISION, mkay?
You totally are.
But only after you make it.
If you need to borrow the confidence of someone who went from being a $15/hour gym receptionist to running her own copy biz that just helped her pay a $1,200 vet bill with ease, it’s yours for as long as you need to finish that application.
(probs about 20 minutes)
One last time, here’s the roundup…
✨ 12 60-minute 1:1 private coaching sessions with me, Katelyn
✨ Business, mindset, and copywriting support
✨ 3 months access to Copy Cahoots, a private online copywriter community of Katelyn students — use it to become another freelancer’s go-to referral when they’re all booked out
✨ Copy Jams that happen 3x per week inside Copy Cahoots
✨ Free access to workshops with Katelyn other folks will pay for
✨ Access to my entire library of swipes, client scripts, and SOP’s
✨ Access to my application-only student’s-only Referral List
✨ BONUS: Lifetime access to the Copywriter Igniter
Closing words from peeps I’ve worked with…
“Katelyn Collins is a copywriter. She's also Superwoman. I genuinely, I don't think I'd be the copywriter I am today without this fantastic woman.”
- Ami of Amiwrites.com
"Katelyn came as a recommendation to me from Tarzan Kay. I booked her for a day rate to see how we'd mesh. And HOLY CRAP. It was so awesome working with her. Before the day even ended, I was already asking myself "how can I work with her more?" With the first email she wrote for me — I got the highest click through I have ever gotten in an email. Katelyn goes above and beyond and I just LOVE the emails she writes."
- Dawn Bradley
“I felt like I hit the email jackpot! Not only did I get the emails for my challenge and launch written, it also vastly improved my email game. Since taking her course I've had several people email me to say "this is the best email you've ever written" or "it's like you know me"! I have a slight addiction to online courses and this one far exceeded my expectations.”
- Shelly Criswell
“My biggest launch to date ($50k!).... F-yes, I will be hiring Katelyn again! Some people just take the paycheck and do exactly what’s outlined, but Katelyn goes above and beyond. As a result of working with her, I ended up hitting my $50k mark. Work with Katelyn. She knows her sh^t and she won't waste your time."
- Celinne Da Costa
“A $25k launch, and my email list was only 200 people at the time! Someone even screenshot one of the emails Katelyn wrote for me and posted it inside a Facebook group to show people what great email looks like.”
- Heather Sager
“I now feel totally confident about sending out emails. I realize that a well-thought email schedule is not spammy, but genius!”
- Rina Makhdoom
“Working with Katelyn is the most incredible experience. She makes you feel extremely held. She is so helpful. It’s honestly mind-blowing. Her sales page copy that she’s written for The Influencer Bootcamp and The Blogger Bootcamp has helped my business generate close to a million dollars in revenue over the last year.”
- Christina Galbato
“I felt like a pro writer haha! It helped me write my emails with ease, quickly and was so informative. Love that I will be able to use this over and over for future launches and sequences.”
- Jess Ferrell
“I'm a writer at heart and can write lengthy, meaningful, inspirational stories and articles and such but having such a well thought out process to go through, which will give me the ability to share my words in a meaningful and purposeful way with my audience, really took pressure off of me as a busy entrepreneur to not have to overthink this process.”
- Meghan Rose
Got questions?
Email me directly: k@katelynwrites.com